Creating The Ultimate Word Of Mouth Marketing With Daniel Lemin

Creating The Ultimate Word Of Mouth Marketing With Daniel Lemin As a marketer, there’s so much to think about and focus on SEO, content, direct marketing, emails, inbound strategy†¦but where on that list does word-of-mouth marketing rank as a priority? Maybe it’s not high enough. How do you get your customers to talk about you? What are the steps to create a word-of-mouth strategy for your business? Today, we’re talking to Daniel Lemin, head of consulting at Convince and Convert and co-author of Talk Triggers. He shares how â€Å"same is lame† because consumers like different experiences and ignore average, as well as how talk triggers can turn customers into volunteer marketers and brand evangelists. Talk Triggers focuses on customer-driven conversation; as the client or brand, become the content and give a story to tell Talk Trigger Example: The Cheesecake Factory’s over-sized menu gets â…“ of its customers to talk about it usually, in jest Another Example: DoubleTree hotel’s fresh, warm cookies; customers talk about the uniqueness and difference they offer tangible part of experience Talk Trigger Criteria: Remarkable, relevant, reasonable, repeatable Get out from behind your desk to connect with customers and listen to them to uncover gaps in the customer journey Talk triggers often live between what a customer wants and what they really want Avoid surveys don’t ask the customer what they want Talk triggers could be characters or animals that become an integral part of branding and familiarity with your product (i.e. Freddie from Mailchimp) Links: Daniel Lemin Daniel Lemin on Twitter Convince and Convert Talk Triggers Jay Baer Different: Escaping the Competitive Herd Write and send a review to receive a care package If you liked today’s show, please subscribe on iTunes to The Actionable Content Marketing Podcast! The podcast is also available on SoundCloud, Stitcher, and Google Play. Quotes by Daniel Lemin: â€Å"Rather than just talking about creating content and coming up with more stuff to talk about, we as the client or as the brand become the content.† â€Å"We want to get customers talking about our brand. We know it’s important. The way for us to do that it is to give them a story to tell.† â€Å"Why would you not talk to your customers? Only in doing that, do you uncover some of these interesting little gaps in a customer journey.†