Etihad Airways Selection Techniques Analysis

Etihad Airways Selection Techniques Analysis In principle, to ensure that Etihad Airways company moves towards addressing differences in the work-force profile, such Project Manager Emirati Cabin Crew assistance should be available for any possible to ask who meets the basic requirements of the job. () On the other words, the job advertisement, which should be closely based on the person specification, where appropriate, includes detailed reason for significant professional individuals to seek. A mechanism for applications should be specified, which would generally be in the shape of a standard Project Manager Emirati Cabin Crew application form designed to obtain information relevant to the job. Furthermore, every applicant ought to obey through the application course of action. The selection decision should eventually be made by more than one person who has a thorough knowledge of the work required for the Project Manager Emirati Cabin Crew position. Moreover, a Selection Panel is, as a result, requisite, which ought to take account at least single person who has been trained in selection practices, furthermore understands Etihad Airways groups selection procedure. All members of the selection committee ought to be implicated in the short-listing procedures. () On the other hand, the candidate specification for the Project Manager Emirati Cabin Crew position will figure the starting point of the selection resolution. Additionally, records ought to be kept on the scope to which every nominee meets up the necessities of every feature of the nominee pattern. 3) Selecting Best Candidate: In todays changing environment, one of the biggest challenges facing Human and Resources Managers is recruiting and retaining employees with the right skills. For that reason, a framework of ethical practice, the Recruitment and Selection should be developed in conjunction with employers along with the specialists as an externally assessable tool to assist employers with recruitment issues. On the other hand, selection process is a later stage of the recruitment. Since, it involves choosing appropriate along with qualified applicants suited to the job. Moreover, selection is a social, interactive entertainment as well as skill development, which are recommended for the use of structured and tested methods to achieve objectivity, reliability along with reduced risk in addition to uncertainty. In Etihad Airways Company, many prospective interviewees might comprise the essential character for the effectual presentation of the Project Manager Emirati Cabin Crew occupation, but require experience or even credentials throughout not having appropriate chances. () For that reason, mare and more care ought to be taken, and so, in the specification of requirements of the Project Manager Emirati Cabin Crew post has to be ensured since statements of action in addition to type of event along with academic as well as training requirements are justified. The terms and conditions under which the Project Manager Emirati Cabin Crew position holder is to be engaged should be reliable with the present workforce policies of Etihad Airways Company. () Etihad Airways Company might use a merit-based way to optimize the potential for selecting the most suitable candidate for Project Manager Emirati Cabin Crew job. The method, which may be, used a combination of written application, behavioral based interview questions, testing or even presentations. This approach has been established in Etihad Airways Company to ensure the best possible selection moreover that there is not fairness on foundation unconnected to the necessities of the Project Manager Emirati Cabin Crew position. () On the other hand, each ignoring of such a situation ought to be sustained through a written depiction of the function as well as tasks of the same vacant position. Therefore, this will typically be in the appearance of an occupation description of the Project Manager Emirati Cabin Crew position. () Care is needed in their arrangements to ensure that all aspects are justified. On the other hand, such post description ought to be escorted through a comprehens ive individual requirement that will figure the foundation of whichever selection assessment for the appointment of Project Manager Emirati Cabin Crew. Since objectivity is hard to get through interview alone, a variety of selection manners may be established, extremely close based on the individual requirements for Project Manager Emirati Cabin Crew position, which may contain work-related tests or even assessments. Nevertheless, thought might be taken when selecting or even designing tests along with analyzing their results to make sure that they are available from unfairness. Interview questions might be chosen with care moreover, designed to obtain the information covered in the person specification. Particular attention should be taken to fill up using questions, which might indicate a desire to make a call into account inappropriate material. Interview format as well as contented should be applied consistently toward every candidates interviewed. Records might be held for every of the candidates which represent the position to which the requirements of the different parameters were met. Furthermore, these records might be kept for at least of six months following the selection. Candidates might want to take delivery of response about their performance in the selection process. Moreover, such feedback may only be provided with a reasonable person directly involved in the selection decision. The purpose of an interview is to obtain specific data from a candidate to resolve his or even her aptitude to carry out the occupation. However, successful interviewers learn how to use the right kind questions, how to avoid the candidate talking about facts data knowledge, moreover how to pay attention. A great deal of what is educated concerning candidates in an interview is found on their previous practices. On the other hand, past performance is the best indicator of future performance. Consequently, this does not signify that somebody who had carried out badly in the earlier period cannot enhance in skills as well as thoughts. Generally, however, It can be seen a change in working through specific jobs or assignments. () Sometimes interviewers believe that an applicant who has done somewhat has made it fine or that prolonged existence on a Project Manager Emirati Cabin Crew position is a sign of success. A credit record can corroborate the excellence of the work presentation. It is necessary to be well prepared when conducting the interview to ensure the recruitment process remains effective, clear and consistent, and to preserve the most suitable candidate for the position of the Project Manager Emirati Cabin Crew. 4) Candidate Orientation: Recruitment and selection grant managers to establish and steadily uplift the behavioral characteristics and the ability of the workforce. The appeal for most attention has focused on people with a preference for working through others as opposed to the individualist preferred by recruiters earlier. Attention has switched from testing lists of skills and abilities to broader-based competencies. In general, there is a greater concern for personal flexibility along with adaptability, a reorientation from the contribution towards future stability. Offer letters are contractual agreements between the employee and Etihad Airways Company. Therefore, considerable care should be taken to secure that the information contained in them is true also that all parties involved understand all of its components. The concern section or department should have approval from the management on all points contained in a proposal before it is extended. The same sector at Etihad Airways Company will be held liable for any prohibited items contained in offers. To avoid future confusion, departments at Etihad Airways Company, should take suitable documents for whichever obligations made to a nominee for the situation of the Project Manager Emirati Cabin Crew. It is much easier to maintain certification to submit to somewhat than depend on remembrance, particularly given that the propose might extent numerous years, additionally there may be a variety of sources. () This offer letter with the start date, title, work location, supervisor, and wages should be sent to the one selected, with a copy in the personnel files. Etihad Airways Company should respond in writing with an acceptance letter. Moreover, offer letters may serve as a legally binding contract. Therefore, it should be avoid terms such as permanent or career, these may cause significant strain. Hiring employees are like a business transaction, not terribly different from selecting supplies for Etihad Airways Company. When a need for supplies. Then it may be looked for merchandise that is of exceptional quality and an agreeable deal. Similarly, it is known what it may be needed in Etihad Airways Company; now it may be looked for someone whose skills and qualifications meet your business needs. A good way to improve the questioning technique is to examine. Practice the phrasing of questions prior to conducting interviews. Add some specific questions to the interviews and evaluate the types of responses it might be tried. Analysis each interview to learn how to improve the style. Good questioning skills can positively enhance the interviewing success. Taking the time to check references, it is worth it. Therefore, checking references can be a time consuming task as well Etihad Airways Company had abandoned the idea of doing some more than a cursory verification of a few facts. For that reason, the cost to Etihad Airways Company of a hiring error is harmful; it is preferable to take the time to get the right selection procedure in the primary situate. On the other hand, Etihad Airways programs provide challenging with unprecedented opportunities for shared reflection. In this way, such conduct creates in Etihad Airways learning surroundings contained by a compassionate impression, which in revolve carry about learning conclusion away from those of the classic cases in the Etihad Airways. () Given that such appearance which can be more sensible than replications, furthermore while it offers an opportunity for career through the same experience in the Etihad Airways, it proves extremely useful in training and complex situations where resistance to change is endemic or where an attitude of certain conservative thinking exists. () Moreover, Etihad Airways Provide a cost effective, best practice approaches to training and development through effective implementation of the new framework of qualifications of Etihad Airways staff. 5) Techniques Evaluation: In such case, we have a Project Manager Emirati Cabin Crew position, as a valid case, Etihad Airways Company strategic approach to hiring, retaining along with promoting staff has resulted in superior illustration at all ranks of the company. Etihad Airways Company supports local employees through its Emiratization Employee Networks. A Strategic Approach started at earlier stages by the senior leadership, Etihad Airways Company provides tools for managing employees, working with their supervisors to develop career paths, moreover, develop skills along with experiences that work toward achieving their career aspirations. Advantages of Etihad Airways Selection Techniques: 1) Using technology for efficiency reasons: Etihad Airways might be acting as the first group who utilized computerized systems at its work. That is not excluding accounts and business activities, besides converting most of its exchanges and transmissions works into the digital era. 2) Replace people with technology: As more of technology is introduced, less of people might be required to achieve the same job. One of the main goals of Etihad Airways is to reduce the percentage of the junior workers because they are not UAE local people and Etihad Airways has not gained more power to execute such percentage. Disadvantages of Etihad Airways Selection Techniques: 1. Lower labor costs: Although Etihad Airways tries to seduce local UAE people to the people by giving them particularly attractive compensation, in consequence, they are paying less for learning junior staff comparing to the other sector in UAE such like Etihad staff. In addition, Etihad Airways adopted 5 working days per week for help duties; but operational functions are working in shifts. Etihad Airways is depending more on contractors labor history for some of its use and external works requirements. 2. Low cost recruitment and training: Etihad Airways is exceedingly rare to fight for job vacancy, as it is performing a beautiful place to identify at UAE market. On the other hand, for junior staff, it is usually employing directly from Asian low wages countries. On the other hand, Etihad depends on its training center at Abu Dhabi for most of senior staff and all lower staff. More to the fact, which is conducting in consideration consultation and training sessions at specified places of work. Training there is only for local UAE senior staff. Therefore, in order to fulfill the recommendations made in the Etihad Airways Company overview and to be effectively implemented the reform agenda and the learning management system, the goals are: Employment at Etihad Airways, should comply with the real demand of the work force in Etihad Airways Company in order to avoid unnecessary utilization. At Etihad Airways, comprehensive computerized tests should be introduced in order to have a fair assessment of potential candidates covering basic skills to have such as computer applications, management and analytical skills. Recruitment strategies at Etihad Airways, should abide through other parts of human resources such as reimbursement and training, which have a significant impact on attracting and retaining this active labor force. In order to achieve the desired percentage of Emiratization at Etihad Airways, take over should be minimized to a reasonable rate and that cannot be reached without an efficient coordination with other departments in Etihad Airways Company, compensation, training and development, employee relations to look over the main constraints for the high percentage of turnover. Planning and Follow-up Section at Etihad Airways, should reflect the assigned functions/roles to follow up new recruits job after joining the company, that is includes providing appropriate training programs, career development and solving grievances in order to help retaining these high caliper employees. Applying through the Internet at Etihad Airways, should be introduced to improve the image of Etihad Airways Company and make it easy for the applicants. Applicants can offer their resumes also fill up in the arranged application figure as well as to have more accommodation options such as reserving the timely and perfect timing for taking the test and interview. Advertisement in newspapers for specific positions at Etihad Airways might introduce in order to get the most appropriate people needed to register on the needed time. Etihad Airways Company should try to eliminate all obstacles and difficulties in the way to achieve its pivotal position to determine amortization percentage to respectful one by analyzing reasons of development and try to minimize it.

Hunting and Wildlife Conservation Go Hand in Hand Essay -- Hunting Ess

It’s a brisk November morning like any other day, but today isn’t any other day, today is the first day of firearm deer season. Shots are going off everywhere like world war three declared on deer. I’m wrapped in every hunting garment I own but winters cold embrace always finds its way in. My cheeks are rosy red and my breath was thick in the air. As I raise my shotgun and pull the trigger, my heart races and my hands shake. As I race after my prize, the sounds of leaves crunching beneath my feet are muffled by the ringing in my ears. I’m walking face to the ground like a hound on a trail and then my eyes caught it, my very first whitetail. I will never forget my first deer and the joy I felt sharing it with my family. Hunting is a passed down tradition for my family and friends. Throughout the world, millions of people participate in the spoils and adventure of the hunt. Hunting has been a pastime since the beginning of man. Hunting is one o f those things either you like or you don’t like. It’s hard to explain the joys of hunting ,because it’s something one must experience for his self. Hunting does have laws and regulations you have to abide by. Are hunting regulations benefiting the hunter or the animal? This paper will discuss some of the regulations and laws, types of game, disadvantages of regulations, the pros of regulations, poachers, and ways to preserve wildlife and there habitat. To hunt in the state of Illinois one must obtain a green card from the hunters safety course. Then they need to buy a hunting license for whatever county they hunt in. When firearm hunting by yourself you also need a Foid card, or literally, a Firearms owner identification card. You also need tags for the animal you are goin... ...ake, but what they give is endless. Without anything to regulate game it would be a wild frenzy among hunters, but with regulation hunters try to enhance their wildlife and habitat, they use precision, skill, and try do whatever they can to better their chances or fix their mistakes every year. Without regulations and laws it’s just killing, but with them it’s a fine art that holds new challenges around every turn. Works Cited 1. Dnr.Illinois.gov 2. www.NWTF.com 3. The hunter in conservation by The Council for wildlife Conservation and education. inc 4. The Duck hunters book by Lamar Underwood & Tom Hennessey 5. Field and Stream magazine November 2013 6. Treasury of Big Game Animals by Erwin A. Bauer 7. Advanced Whitetail Hunting by Ron Spomer & Gary Clancy 8. The Art and Science of patterning Whitetails by Dr. James C. Kroll and Gordon Whittington

Health Care Policy

The management would like to inform you that we will change our current healthcare provider starting next month. The initiation of this worthwhile step was in light with the organization’s realization of the cost benefits that will be retrieved from such step. According to the study conducted by the management, the necessity to shift to a new healthcare provider is great on the grounds that the net cost of the new health care provider is relatively low compared to our current partner. That advantage became one of the reasons why the management decided to take the said step. The management knows that you are very satisfied with the services and performance of the current healthcare provider. The management assures you that you will attain the same level of satisfaction in the future as we shift to our new healthcare service provider. The terms and agreement between the management and the future healthcare provider is almost the same with the current one only that our organization would cost less. The saving from this step can be utilized for the further expansion of the company and a better service to you as well as the rest of the employees. You can consult the management for the copy of the terms and agreement of the new healthcare provider. You can also discuss some unclear matter with us referring to the said agreement. In this regard, the management gives you a full guarantee that you will be gratified with this action and you will have no regrets after the initiation of the said step. The management hopes for your cooperation and the both of us will get pleasure from the benefits brought by this matter. Sincerely, [Signature of Supervisor and Title] References 4HB. Sample Business Letters, Retrieved September 11, 2007 from 4Hb.com. Website:   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   http://www.4hb.com/letters/ UC Davis. Sample Letters to Employees, Retrieved September 11, 2007 from UC Davis   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Employee and labor Relations. Web site: http://www.hr.ucdavis.edu/Elr/Er/Samples Washington County. Sample Letter to Employees, Retrieved September 11, 2007 from   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Washington County Department of Health and Human Services.    Health Care Policy The management would like to inform you that we will change our current healthcare provider starting next month. The initiation of this worthwhile step was in light with the organization’s realization of the cost benefits that will be retrieved from such step. According to the study conducted by the management, the necessity to shift to a new healthcare provider is great on the grounds that the net cost of the new health care provider is relatively low compared to our current partner. That advantage became one of the reasons why the management decided to take the said step. The management knows that you are very satisfied with the services and performance of the current healthcare provider. The management assures you that you will attain the same level of satisfaction in the future as we shift to our new healthcare service provider. The terms and agreement between the management and the future healthcare provider is almost the same with the current one only that our organization would cost less. The saving from this step can be utilized for the further expansion of the company and a better service to you as well as the rest of the employees. You can consult the management for the copy of the terms and agreement of the new healthcare provider. You can also discuss some unclear matter with us referring to the said agreement. In this regard, the management gives you a full guarantee that you will be gratified with this action and you will have no regrets after the initiation of the said step. The management hopes for your cooperation and the both of us will get pleasure from the benefits brought by this matter. Sincerely, [Signature of Supervisor and Title] References 4HB. Sample Business Letters, Retrieved September 11, 2007 from 4Hb.com. Website:   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   http://www.4hb.com/letters/ UC Davis. Sample Letters to Employees, Retrieved September 11, 2007 from UC Davis   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Employee and labor Relations. Web site: http://www.hr.ucdavis.edu/Elr/Er/Samples Washington County. Sample Letter to Employees, Retrieved September 11, 2007 from   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Washington County Department of Health and Human Services.   

The Impact of Diversity Programs at the Workplace

The Impact of Diversity Programs at the Workplace University Name Paper Outline: The Impact of Diversity Programs at the Workplace 1. Introduction: Current business practices Importance of human capital Diversity defined: Diversity refers to the differences of cultures, races, nationalities, religious beliefs, ethnic groups, sexual orientation, age, economic backgrounds, and other personality and interpersonal attributes between employees in the same organization. 2. Diversity Programs: Importance of Diversity Programs: Diversity management a critical issue for business organizations Improve the organizational productivity through its human resources 3. 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Annotated Bibliography of Articles Related to Media Literacy

Boske, C., and McCormack, S. (2011). Building an understanding of the role of media literacy for Latino/a high school students. High School Journal 94(4), pp. 167-186. In a qualitative study of a small group of Latino/a high school students, the researchers found that students perceived negative cultural messages in media they were asked to watch. The messages were not obvious to the teachers who selected the media and who were not part of this ethnic group. The study serves as a cautionary tale for teachers when selecting media for their classrooms and suggests strategies for making more mindful choices. According to the Center for Media Literacy, there are three core concepts to critically examine construction/selection of media: Different people experience the same media message differently; media have embedded values and points of view; [and] most media messages are organized to gain profit and/or power (Boske and McCormack, 2011, p. 168). Considine, D., Horton, J., and Moorman, G. (2009). Teaching and reading the millennial generation through media literacy. Journal of Adolescent Adult Literacy 52(6), pp. 471-481. Technology has transformed the way people produce, disseminate, and receive information. As the authors explain, the new technology also challenges our definition of what it means to be literate. Whereas text was once available only as a print medium, the concept of text has evolved to include the Internet, film and television. Children whoShow MoreRelatedWhat I Learned At The English 110 Essay1125 Words   |  5 PagesDetmering gave me a good idea that I could use in my counter argument. Which was talking about reasons why some professions can t accept people with tattoos because it ll affect their overall performance if they were in the server service or something related to that. 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Essay about Healthy Food is Better Than Junk Food - 852 Words

Your complete name Instructor’s name Course name Date Healthy food is better than junk food We are living in an age of MacDonald, KFC and star bucks where it becomes too hard to resist the tantalizing offers of pizzas, burgers, French fries and other appealing stuff these food chains have to offer. The healthier alternatives of food, such as fresh fruits, vegetables, lean meat and whole grains are too unappealing to ignite such a craving and finally preference for eating. However, increasing obesity among teens, heart problems, eating disorders and new researches call for our attention. The paper discusses healthy and junk food choices, their impact on human body and mind in addition to some animal researches and concludes that†¦show more content†¦More than 4000 artificial additives in junk food range from preservatives, artificial colors, sweeteners and chemically changed fake fats. Additives are not tested properly that can have adverse effects on human health. FDA received numerous complaints for NutraSweet alone (â€Å"Health foods†). Junk food is prepared by the raw food obtained from farms that is subjected to unhealthy farm practices, such as heavy pesticides, growth hormones and other antibiotic feedings. These factors make foods toxic in comparison with the healthy organic food. Human body has to utilize vital energy and nutrients in order to get rid of such toxic materials (â€Å"Health Foods†). Junk is a slang word attributed to a form of high-fat, processed and empty calorie food that fills the stomach and leaves little space for healthy diet while keeps you chewing and nibbling in a routinely manner. It causes obesity, heart issues and cholesterol problems to name a few. According to a report by CPSI, an average American puts on twenty-one pounds every year by salty snakes, for instance, potato/corn chips, pretzels, tortilla, pop-corns and nuts (Nutrition Action Health qtd. in Bijlefeld Zoumbaris 56). 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Junk Food should be taxed more for reasons such as Obesity, Diabetes, and High Blood Pressure, etc. These health risks are linked to the consumption of Junk Food, which is consumed every day by many Americans. â€Å"10 percent tax would reduce consumption of soda by 8 to 10 percent.† Even though some people believe that Junk Food Tax won’t curb the many diseases linked to it, Junk Food Taxes could decrease the risks of diseases, limit consumptionRead MoreObesity : Healthy Food And Junk Food1296 Words   |  6 Pagesbut it really teaches you to take care of your body and organs .to exercise /to workout your body to eat healthy foods and only limit on unhealthy foods.And that s the reason i want to be a chef a.k.a a â€Å" cook â€Å" all kinds of great foods on earth . For a long time, there has been a clash between healthy food and junk food. And when it comes to choosing between healthy food and junk food, junk food usually wins that competition. 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Some Innovation In Their Running Shoes †Myassignmenthelp.Com

Question: Discuss About The Some Innovation In Their Running Shoes? Answer: Introducation Among all the business strategies, the innovation strategy is one of the pivotal as innovation gives a product a special touch by which the customers get attracted. Like every other strategies innovation strategy makes its room in every new sources. Here, the article named Every Real Innovation Has a Touch of Magic in It, published on 11th September, 2017 on Forbes talks about the innovation strategy of a product (Forbes.com.). According to the article, any innovation on an existing product is compared with magic trick as innovation is done not only for the benefit of the customers but also, to attract the emotional level. The news article is highly focused on the running shoe. The Brand Asics has incorporated some innovation in their running shoes. This innovation made their product more bouncy and light. These added qualities definitely make the customers feel happy during running. Some customers find everyday running monotonous so this Asics shoe might help to reduce the monotony of running (Forbes.com.). This thing only can happen when customers feel the product light, comfortable and bouncy. In the article, the writer lauded the product in a way, which is emotional. The shoe instigates its customer to run a little extra mile than the previous day. It is obvious that innovation strategy somehow controls the human psychology, which is why innovation strategy is considered as magic trick. Every strategy has a life span, which means innovation is not strong enough or if it is not unique, it cannot sustain in the market for a very long time. The Asics shoe somehow managed to grab the emotion of the customers. If a customer feels energetic wearing it then there is a chance of sustainability (Forbes.com.). The article remarked the product not as its technical name, which is Asics Nimbus Gel, but with a poetic touch like an enchantment of innovation. The effect of this product in the market will be striking, as the insight behind the innovation is pervasive. The innovation might be technical but the product grabbed the emotion. Every day running is something directly related to someones health and indirectly controls the mind. If the someone fit healthy automatically the person`s mind become healthy and joyful. The product like running shoe have that power to regulate one`s mind. The brand Asics hit the right stroke and did a breakthrough innovation (Carlborg et al.). This product might pose a challenge to the other brands that also produce running shoes. The new product of Asics is able to draw a large number of customers, as the shoe not only deals with the physical activities. The running shoe works as inspiration to the sports man and encourages them to run faster. This thing can be witnessed if someone notice the customer`s facial expression in the stores when the customer try out a product. Asics`s new product is providing innovative quality with same price range with other brands so it definitely affect the sales of the other brands at large (Boons, Frank, and Florian Ldeke-Freund). The product made by Asics is expected to remain in the market for a long term because of its technical innovation but pose a threat to the other company in terms of sales but it would be able to attract the loyal customers of other brand. The news article focuses on a particular strategy of the business, which is innovation strategy. The innovation strategy implies that a development in technology and services. Innovation strategy is applied to bring a new product in the market to break the monotony of the market and to uplift the sales (George et al). Innovation is a marketing strategy, which helps to bring ground-breaking product in the market. The innovation depends on the insight, which can regulate human emotion. This insight is implemented to give Midas touch to a product, which can effect on human psychology. Here in the article the running shoe of the Asics did some ice breaking innovation and exactly followed the theory of innovation strategy of business. According to the business history, innovation strategy helped the market grow gradually. For example there was only MP3 player before Apple`s iPod and iPhone. The bringing of iPhone was indeed a ground-breaking innovation as it is able to satisfy the custome r beyond the speed and technicality. The innovation strategy is the most happening event in today`s market. Without innovation, no brand can sustain for very long. The reason behind frequent innovation is the competition in the market. The technical researcher experiments on a regular interval to bring something new in the market to break the monotony of the existing product (Baden-Fuller, Charles, and Stefan Haefliger). Innovation uplifts the sales of the company as it helps to break the market saturation. The prediction can be made about the situation is after Asics the other brand will follow the same path to add some more innovation to their running shoes which at the will appear beneficial to the customers as well as strengthen the market. References Baden-Fuller, Charles, and Stefan Haefliger. "Business models and technological innovation."Long range planning46, no. 6 (2013): 419-426. https://www.sciencedirect.com/science/article/pii/S0024630113000691 Boons, Frank, and Florian Ldeke-Freund. "Business models for sustainable innovation: state-of-the-art and steps towards a research agenda."Journal of Cleaner Production45 (2013): 9-19. https://edisciplinas.usp.br/pluginfile.php/2327090/mod_resource/content/1/2013/artigos_modulo_2/science.pdf Carlborg, Per, Daniel Kindstrm, and Christian Kowalkowski. "The evolution of service innovation research: a critical review and synthesis."The Service Industries Journal34, no. 5 (2014): 373-398. https://www.tandfonline.com/doi/abs/10.1080/02642069.2013.780044 Forbes.com. (2017).Forbes Welcome. [online] Available at: https://www.forbes.com/sites/forbesagencycouncil/2017/09/11/every-real-innovation-has-a-touch-of-magic-in-it/#62ad10ce7516 [Accessed 12 Sep. 2017]. https://www.forbes.com/forbes/welcome/?toURL=https://www.forbes.com/sites/forbesagencycouncil/2017/09/11/every-real-innovation-has-a-touch-of-magic-in-it/refURL=https://nerdyturtlez.com/tutor/order.php?id=619571referrer=https://nerdyturtlez.com/tutor/order.php?id=619571#397efb287516 George, Gerard, Anita M. McGahan, and Jaideep Prabhu. "Innovation for inclusive growth: Towards a theoretical framework and a research agenda."Journal of management studies49, no. 4 (2012): 661-683. https://onlinelibrary.wiley.com/doi/10.1111/j.1467-6486.2012.01048.x/abstract Pisano, Gary P. "You need an innovation strategy."Harvard Business Review93, no. 6 (2015): 44-54. https://hbr.org/2015/06/you-need-an-innovation-strategy